This is your step-by-step roadmap on how to start & grow your Etsy shop from 0 to a profitable small business.

Enroll Now →

Etsy                  

 Success 

Academy

Enroll Now →

You don't have to do it alone.

Imagine the fulfillment of being your own boss, running a thriving small business you've always dreamed of and enjoying the freedom over your schedule.

You wake up each day with excitement, knowing that you've built your business doing what you love, and now you are able to work from home, close to your family.

That was my dream just a few years ago when I had no idea where to start. I know how overwhelming it can be to figure out a step-by-step action plan so you can make your small business goals a reality. So, I created it for you.

LET'S MAKE SURE YOU HAVE JUST WHAT YOU NEED

You don't really know how to get customers online

You know that many new small business owners struggle to get customers, and marketing isn't exactly your expertise.

You don't know how to stand out from established small businesses

Let's face it. Etsy is a competitive marketplace with over 4.3 million active sellers! It's normal that you may feel like a small fish in a big pond.

You struggle with self-doubt 

When you witness fellow business owners sharing their hurdles online, the fear of failure can creep in and you are unsure what to do about that.

concerns and obstacles you might have:

— Aya (Etsy Success Academy Graduate)

"This course has literally changed my life."

Your Etsy Masterclass is the best thing that happened to me! I am not at 6 figures yet, but your Etsy strategy put me on the right path for getting consistent sales and a decent profit. "

- Aya (Etsy Success Academt Graduate)

SO, WHAT IF ...

SO, WHAT IF...

Instead of wasting months trying to puzzle information together from YouTube, you would have:

Clear step-by-step instructions 

You've read enough information to get started, but now it's time to receive a comprehensive, complete, step-by-step plan that will empower you to take action with confidence.

Strategy to getting customers to your shop consistently

You know that marketing and keywords aren't your strong side. You also know that winging it isn't a growth strategy. You need an action plan on how to drive traffic to your shop, so you can get steady flow of orders. 

ROADMAP TO CREATING your product listings with intention

You've already spent so much time on this! Let me show you how to make the most of your time by using market research to create top-selling products.

YES! I WANT IN!

YES! I WANT IN!

LET ME INTRODUCE

Etsy                   Academy

 Success 

Your step-by-step roadmap to growing a thriving small business on Etsy with confidence. Get empowered, build solid foundations for your small business and learn how to get customers online. It's going to be fun, friend.

Many new Etsy sellers struggle with pinpointing what customers truly want, making product creation a hit-or-miss endeavour. Say goodbye to product guesswork and hello to creating products the smart way, with research and a solid plan.

In this module, you'll learn step-by-step how to do product research, customer research, and competition research so you can create best-selling products that align with customer desires and outshine your competition.

Learn how to create products that sell

module one: 

course breakdown:

Tailored for complete beginners, this module helps you select your shop name and open your Etsy shop.

If you already have your shop, feel free to skip ahead to Module 3, where we'll dive deeper into the strategies that will help you succeed on Etsy.

Open your Etsy shop (Beginners module)

module two:

Professional presentation of your shop is necessary for attracting and retaining customers.

In short, value-packed lessons of this module, you will professionally set up each section of your Etsy shop to boost your shop's visibility and ensure that your shop visitors feel comfortable shopping from you.

Set up your Etsy shop for success

module three:

As Etsy's marketplace becomes increasingly competitive, it's crucial to make your shop stand out. This module empowers you to create unique branding that sets you apart and resonates with your ideal customers.

You will learn the secrets to creating a unified and visually appealing look for your small business. And the best part? I've made it incredibly easy for you! I've included my ready-to-use Etsy small business branding templates and personalize them for your small business.

Make your shop stand out with unique branding

module four:

Did you know that how you craft your product listings can be the deciding factor in whether potential customers choose your product?

In this module, we'll dive into the art of creating product listings that not only attract attention but also make your product the irresistible choice for Etsy shoppers.

 From crafting compelling product descriptions to selecting the perfect listing attributes and optimizing your shipping profiles, you'll learn how to set up product listings that sell.

Set up your product listings for success

module five:

Tackling the biggest struggle faced by Etsy sellers (aka. getting orders) becomes surprisingly straightforward when you have a clear action plan in hand. 

Let me show you how to drive organic traffic from Etsy search to your Etsy shop.

Through user-friendly Etsy SEO lessons, you'll uncover the secrets to identifying the perfect keywords and optimizing your Etsy shop for maximum visibility among Etsy shoppers.

But that's not all! You'll also gain valuable insights on boosting traffic through social media and Pinterest, along with my proven strategies to keep your customers coming back for more! Get ready to transform your Etsy shop into a profitable, thriving small business! 

Learn How to Get Customers

module six:

BONUS ALERT!

BONUS 1: SUCCESS ACTION PLAN

Grab your seat today and get access to exclusive bonuses!

Plus, you'll get access to bonus lessons that empower you to set clear goals, cultivate a success mindset, navigate common Etsy pitfalls, and reignite your shop's visibility during slower periods, ensuring every aspect of your Etsy journey is geared toward success!

Let's Do This →

Let's Do This →

 BONUS BONUS BONUS 

Bonus: Your Success Action Plan

BONUS 2: CHATGPT FOR ETSY SELLERS

BONUS ALERT!

Bonus: ChatGPT for Etsy sellers

Let me show you how to use ChatGPT the right way. In this exclusive bonus module, learn how to harness the power of ChatGPT to save time, increase your shop's visibility and boost your sales! It's about working smarter, not harder.

Steal my ChatGPT prompts and let it be your new virtual assistant, saving you hours of your precious time and helping you take your Etsy game to new heights. 

Show me how →

 BONUS BONUS BONUS 

Etsy Success Academy provides an exact framework for you to grow your Etsy shop into a profitable small business based on market research, intentional product selection, and professional Etsy shop optimization - so your customers can find your products and you can build a thriving business doing what you love.

HOW TO FIND NEW TRENDING PRODUCT IDEAS FOR YOUR SHOP AND VERIFY IF YOUR PRODUCT IDEA HAS SELLING POTENTIAL ON ETSY

THE IMPORTANCE AND EXAMPLES OF DEFINING YOUR UNIQUE SELLING PROPOSITION SO YOU CAN CREATE PRODUCT LISTINGS THAT ARE TOP PICKS FOR ETSY SHOPPERS

WHY YOU ARE NOT GETTING CONSISTENT ORDERS + HOW TO FIX IT

STEP-BY-STEP PROCESS TO DEFINING AND UNDERSTANDING YOUR IDEAL CUSTOMER SO YOU CAN ENSURE YOUR SHOP RESONATES WITH THEIR NEEDS AND DESIRES

MY PROVEN FRAMEWORK TO PROFESSIONALLY SETTING UP YOUR SHOP AND LISTINGS SO YOU CAN CONVERT YOUR SHOP VISITORS INTO CUSTOMERS

MY SECRETS TO MAKING YOUR ONLINE BUSINESS STAND OUT THROUGH UNIQUE BRANDING

HOW TO FIND THE BEST KEYWORDS FOR YOUR SHOP SO ETSY SHOPPERS CAN FIND YOUR PRODUCTS

What you'll get inside:

My no-fluff 6-step strategy in video lessons on how to start and grow your Etsy shop from zero to a profitable small business (value: $197)

Complete Etsy keywords masterclass so you can master keywords and drive customers to your shop from Etsy search (value: $79)

Templates and digital downloads to help you market your small business on social media (value: $34.99)

How much does it cost?

Workbook and cheatsheets to support you through the program with ease ($49)

let's do the math!

If you enroll today, you'll get instant access in your mailbox to Etsy Success Academy, including:

... get it all today for just:

— Holly

If you look into it you will see that she's put an insane amount of time and effort into it and it's jam packed with very valuable perspectives, tips & suggestions! Her resources have made a huge difference with my Etsy shop."

"I can honestly say after following several top Etsy sellers, her courses are unlike any other out there."

— Erin

I have purchased other programs, and they are nothing compared to yours! I learned so much and am excited to implement it into my small business.

"I have purchased almost everything at Small Biz Babes Community, and I LOVE IT ALL!!!"

— Aya

I am not at 6 figures yet, but your Etsy strategy put me on the right path for getting consistent sales and decent profit. Thank you so much for the incredible effort you put into this masterclass. 

"Your Etsy Masterclass is the best thing that happened to me! "

— Wilda

I just want to say that your course is amazing! I've already owned 6-figures service-based business, and I am so thankful I found you. Now that I am working on a product-based business, I definitely feel like your information is invaluable! 

"I definitely feel like your information is invaluable! "

— Brianne

 I've paid for a couple of others, and they did not go in depth as you are in branding, competition research, marketing and overall just how to compete with others that are already doing what you are doing. And that's priceless, no matter what platform you use to sell.

"Good business courses are so hard to find."

— Maja

I did this course, and it's worth it. Such a human connection and kindness from Michaela. Professional, competent, no non-sense advice from experience. Highly recommended

" Professional, competent, no non-sense advice from experience."

I've been there

I remember when I started my first Etsy shop, and I had literally no idea what I was doing. I can sum up the first time I published my first listing on Etsy: A Complete Disaster. Half of the fields in my Etsy shop were not even filled out.

I was always looking at other sellers, and I could not understand WHY they were having so many sales. I was so frustrated and sad that no one was buying my products!

Fast forward thousands of orders later, I know exactly what I was doing wrong. I had a cute product but no idea how to sell it. Turns out selling is a skill, and I can help you learn it too!

Revenue from my Etsy shops

$700k+

Years Six-Figure Full-Time Business Owner

5+

Small Businesses Helped

3200+

$700K+

Revenue in My Etsy Shops

5+

Years Full-Time Online Business Owner

3200+

Small Businesses Helped

Get your money back if it didn’t serve you.

Try it for 30 days

I want you to love this program. If you go through course materials and won't find it helpful for your small business, you can apply for a refund - no hard feelings!

PS: We have less than a 0.1% refund request rate!

100%

money back guarantee

from PROGRAM GRADUATE AYA:

"Now it's been 4 months, and I have 2300 sales just by following what I learned in the course."

This course has literally changed my life! I got 118 orders in the first month!!!

What I love the most is how easy and straightforward it is. 
Michaela was always getting to the point without any unnecessary introductions, not like other coaches who kept talking for hours about their success stories.

Also, Michaela teaches you what to do step by step and shows you how to simply do it and make it work for your specific niche.

The course is jam-packed with tools I never knew existed, starting from one that helps you find the perfect products to sell to other tools that help you write excellent copy for your product.

I can't recommend it enough. Aya"

RESULTS RESULTS RESULTS RESULTS RESULTS

RESULTS RESULTS RESULTS RESULTS RESULTS

from katie

"This course gave me the courage to finally quit my job, and start my biz!"

Next Review

STEP 1:
ACCESS THE COURSE ONLINE AND STUDY ON YOUR OWN TIME

STEP 2:
 IMPLEMENT A STEP-BY-STEP ACTION PLAN

STEP 3:
MAKE YOUR SMALL BUSINESS GOALS HAPPEN

HOW DOES IT WORK?

Be able to find trending products in market research and create listings that Etsy shoppers can't resist buying

Increase your shop traffic and learn how to start converting your shop visitors to customers 

Have a clear, actionable plan in place for growing your small business and taking things to the next level. 

Build recognizable branding for your small business that will set you apart from your competition

Enroll Now →

by the end of this course, you will

This       for you if:

If you're dreaming of starting an Etsy business and need guidance from someone who's been in your shoes

IF YOU WANT TO LEARN HOW TO SELL YOUR PRODUCTS ON SHOPIFY OR ANOTHER INDEPENDENT E-COMMERCE STORE - THIS PROGRAM IS ETSY SPECIFIC

If you want to learn how to attract more customers to your Etsy shop so you can take your small business full-time

If you're a creative soul looking to turn your passion into a thriving online business

It's probably           for you if...

not

is

It's probably
for you if...

If you're ready to commit, take action, and turn your Etsy dreams into reality

IF YOU ARE NOT WILLING TO WORK ON YOUR ETSY SHOP

Still on the fence?

I completely understand. Every dollar invested in your business is an important one! If you have any questions, I am here to answer them.

Shoot Me An Email →

on the fence?

are you

There are a hundreds of small business coaches. Here's what makes me different:

01

I don't just teach you "how to open Etsy shop" 

I show you proven strategies for getting customers. I help you establish your shop visibility in Etsy search and make your product listing stand out from the crowd. 

02

I don't give you textbook answers you can find on Google

I teach you practical steps from experience so you can grow your small business with strategy and avoid costly mistakes new small business owners on Etsy are making.

03

I hold nothing back 

I've grown two six-figure businesses online from my living room floor ($700K+ on Etsy). I helped hundreds of small business owners around the world. I am a full-time business owner. And I am here to share it all with you. My goal is to help you make your small business goals happen! 

My goal is to save you time and tell you what you need to do, how to do it and where to spend your time to speed up your way to getting orders online & building a business that you dream of.

Let's do this →

Q: How does this program work?

You will get instant access to the course right after your purchase. You can start learning immediately or when you have a free afternoon on your calendar! Study at your own pace, whatever your schedule allows. Accessible both on your PC, iPad or phone!

frequently asked
questions

Q: Michaela, I don’t have very much free time right now. How long do I have to finish this course? 

I took that into consideration when creating this program. I want to make this opportunity accessible to you and as many women as possible. That's why I pre-recorded all tutorials and videos so you can watch them on your schedule and at your own pace. The best part? You have lifetime access to the program, so whether you choose to study 10 minutes a day or binge the whole course over the weekend - you can tailor your learning experience to your needs!

Q: Do I already need to have an Etsy shop?

No, you can join even when starting from literal ground 0! There are lessons included for complete beginners to help you choose your small business name, decide what to sell, and open and set up your Etsy shop step-by-step. The course is easy to navigate through, so you can either watch from start to finish or skip right to the lessons you need the most help with!

Q: Is this only for the North American market? I would love to join, but I am in Europe!

You can absolutely join from wherever you are (as long as the Etsy selling platform is available in your country). My students are from countries all over the world, including England, Australia, New Zealand, South Africa and more! The only difference is in keywords, as most keyword research software is for English-speaking countries!

Q: I have had my Etsy shop for a few months now, but I struggle to get sales. Can this course help me? 

Yes. The most common reasons new Etsy sellers don't have orders are in your product offer, shop set-up or lack of traffic.

I go over all of it inside the course! I teach you step-by-step how to do product research and make your product stand out on the market. You will also learn how to keyword-optimize your shop to increase your shop traffic. Aaand you will walk away with a professionally set-up shop & listings to convert your shop visitors to customers. And much more!

Q: Is there support if I have any questions?

Of course! We have a private Facebook group where you can ask questions and interact with the community. You can also reach out via email, and my team and I are here to support you!

Q: When is this course happening?

Whenever you have time. It is an online self-paced course that you can do at your own time and pace. Whatever works for your schedule!

Q: I am a little bit worried… what if this course won’t work for my small business?

Great question! First, let me tell you that everything I teach in this course is commonly used. Etsy’s best-recommended practices that I studied, tested and used myself to grow my business, as well as many other successful Etsy small business owners, are using. I will not use tech or recommend you something I never tested myself.

But, I understand that you are worried. Every investment in your business is an expense and I want you to feel comfortable investing in my courses. That's why I offer a 30-day refund guarantee for Etsy Success Academy - if you apply what I teach in this course and don’t have improved results for your small business, you can apply for the refund! 

Q: What if I don’t want to sell random popular product? I already know what I want to sell, can this course still help me? 

Absolutely! While the course does cover product and market research as one of its lessons, it's just a part of the entire program. Even if you have a specific product in mind, I strongly recommend going through these lessons. They provide valuable insights on how to compete effectively with established sellers on the platform.

Understanding how to position your listings strategically, especially as a new shop, is crucial. Even if there are other shops selling similar products, this course will equip you with the strategies needed to stand out and start generating sales on Etsy.

Q: How does this program work?

You will get instant access to the course right after your purchase. You can start learning immediately or when you have a free afternoon on your calendar! Study at your own pace, whatever your schedule allows. Accessible both on your PC, iPad or phone!

frequently asked
questions

Q: Michaela, I don’t have very much free time right now. How long do I have to finish this course? 

I took that into consideration when creating this program. I want to make this opportunity accessible to you and as many women as possible. That's why I pre-recorded all tutorials and videos so you can watch them on your schedule and at your own pace.

The best part? You have lifetime access to the program, so whether you choose to study 10 minutes a day or binge the whole course over the weekend - you can tailor your learning experience to your needs!

Q: Do I already need to have an Etsy shop?

No, you can join even when starting from literal ground 0! There are lessons included for complete beginners to help you choose your small business name, decide what to sell, and open and set up your Etsy shop step-by-step.

The course is easy to navigate through, so you can either watch from start to finish or skip right to the lessons you need the most help with!

Q: Is this only for the North American market? I would love to join, but I am in Europe!

You can absolutely join from wherever you are (as long as the Etsy selling platform is available in your country). My students are from countries all over the world, including England, Australia, New Zealand, South Africa and more!

The only difference is in keywords, as most keyword research software is for English-speaking countries!

Q: I have had my Etsy shop for a few months now, but I only got a few orders. Can this course help me? I would like to get orders consistently.  

Yes. The most common reasons new Etsy sellers don't have orders are in your product offer, shop set-up or lack of traffic.

I go over all of it inside the course! I teach you step-by-step how to do product research and make your product stand out on the market. You will also learn how to keyword-optimize your shop to increase your shop traffic. Aaand you will walk away with a professionally set-up shop & listings to convert your shop visitors to customers. And much more!

Q: Is there support if I have any questions?

Of course! We have a private Facebook group where you can ask questions and interact with the community. You can also reach out via email, and my team and I are here to support you!

Q: When is this course happening?

Whenever you have time. It is an online self-paced course that you can do at your own time and pace. Whatever works for your schedule!

Q: I am a little bit worried… what if this course won’t work for my small business?

Great question! First, let me tell you that everything I teach in this course is commonly used. Etsy’s best-recommended practices that I studied, tested and used myself to grow my business, as well as many other successful Etsy small business owners, are using. I will not use tech or recommend you something I never tested myself.

But, I understand that you are worried. Every investment in your business is an expense and I want you to feel comfortable investing in my courses. That's why I offer a 30-day refund guarantee for Etsy Success Academy - if you apply what I teach in this course and don’t have improved results for your small business, you can apply for the refund! 

 Q: What if I don’t want to sell random popular product? I already know what I want to sell, can this course still help me? 

Absolutely! While the course does cover product and market research as one of its lessons, it's just a part of the entire program. Even if you have a specific product in mind, I strongly recommend going through these lessons. They provide valuable insights on how to compete effectively with established sellers on the platform.

Understanding how to position your listings strategically, especially as a new shop, is crucial. Even if there are other shops selling similar products, this course will equip you with the strategies needed to stand out and start generating sales on Etsy.

© MICHAELA FONG 2024