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Eight years ago I was just a Slovak girl with big dreams, broken English, and $500 in my pocket, hoping to chase the American Canadian dream.
Instead, I spent years working random jobs that left me feeling stuck, thanks to an endless immigration process. But you don’t have to be an immigrant to know what “stuck” feels like.
Deep down, I always knew there was more out there for me. I craved a life full of joyful days being present with my husband and freedom to travel to Europe and visit my family. I couldn’t keep waiting for my circumstances to change. So I took matters into my own hands and decided to start a business from home. (Then immediately googled “how to start an online business” because I had no idea what I was doing. Maybe can you relate?)
A look back on the past decade
- Graduating my Master's degree with honours in Slovakia
- Declined the job opportunity and instead followed my childhood dream & gut feeling to build a life for myself in Canada
2014
- Worked any available jobs I could get: barista by day, babysitter by night, house cleaner on the weekends
- Started my first Etsy shop
- Met my husband
2015
- Married my husband
- Started wedding gift box business from our living room floor
- Took business full time within first 3 months
2019
- Stuck in immigration process
- Studying and learning how to sell on Etsy & local markets
2015 - 2019
- Hit $400K in annual revenue
- Shared behind the scenes of my journey on TikTok
- Felt overwhelmed by inventory taking over our entire house
- Left the city life and moved to the Valley for a change in lifestyle
- Bought our dream farmhouse in the middle of nowhere
2020
humble beginnings!
see, dreams do come true! crazy, huh?
- Started official Small Biz Babes Community TikTok & Instagram accounts and email list
- Hit 100K on TikTok
- Joined my first mastermind
- Launched my first online course: Etsy Success Academy
2021
- Hit 100K on Instagram
- Hired my first business coach
- Launched my website
- Launched two more online courses: Social Media Planning Masterclass & Etsy SEO Masterclass
- Faced massive burnout from running my product business and Small Biz Babes Community
- Closed product business and took Small Biz Babes Community full-time
2022
- Got my Canadian citizenship
- Sent out my last wedding gift box
- Hired my first 3 Small Biz Babes Community team members
- Launched the Small Biz Babes Community Podcast
- Prioritizing self-care and my fertility journey
- Helping women today grow the business and life of their dreams
2023
breaking down & breaking through
what a journey, eh?
To be a safe, empowering, and creatively inspiring place where women come to build an online business that makes their dream life a reality.
MY MISSION:
FACTS
I used to say, “I have no idea how to grow a business online.” After growing a multi-six figure business and 100K follower community I’m here to tell you — you don’t need to have all the answers. If you’re willing to learn and grow a little each day, the results will come.
What I'm
loving
Straight talk, kind people, avocados, European pastries & pasta, value-packed marketing emails, ridding myself of what doesn’t serve me anymore to make room for the very best.
What I'm
learning
Self-compassion, reducing anything that causes me stress & anxiety, listening to my gut more often, honouring my morning and evening self-care rituals, saying “no” more so I can say “yes” to the things that I care about most.
What I'm
not about
Hustle culture, small talk, scary movies, judging others, strong drinks, seafood, negative attitude, aimless scrolling on social media, giving up on goals too soon, keeping up with societal expectations.
what I
believe
That action plans, systems & structure, room for creativity, family & friends, and taking one step at a time are the ingredients to building a life you’re excited to wake up to every morning.
Important roles in my life...
They say home is where the heart is and mine is in the European countryside. I might’ve left everything behind when I immigrated to Canada in 2015, but I’ll forever be that girl with an accent planning my next trip home to Slovakia. I’m telling you, nothing beats a feel-good Slovak-style family breakfast. The bread is to die for!
I’m married to the sweetest man on Earth, my best friend, my cheerleader, and the love of my life. I truly believe I manifested him because he’s the husband of my dreams in every way. After four loooong years of TTC, I’m still dreaming of becoming a mama and doing my best to make it happen.
wife, hoping to be mama
Small European town gal
Ah yes, my guilty (not-so-guilty) pleasure. I’m Slovakian but I’m pretty sure I was Italian in a past life. Just give me a bowl of pasta with a European pastry on the side and I’m one happy gal.
Carbs lover - wine & pasta please!
Small business mentor
I unexpectedly picked up this title when I found myself replying to hundreds of business questions every day on TikTok. Today, I’m honoured to wear this title by sharing strategies that work and my own business experiences with thousands of small businesswomen around the globe.
Who is Michaela?
Home is where the heart is. Even though I live in beautiful Canada with my husband, I will forever be that European girl with an accent, planning my next trip to visit my family in Slovakia.
I am the girl who spent $500 in Michaels on Cricut and reached over $400K in sales on Etsy in one year by making handmade gifts from my living room floor and kitchen counter. Don't get fooled - my "overnight success story" took me 5 years and I am all about sharing the real & honest tips about growing small business.
wife,
hoping to be
mama
small business owner
Small European town girl
I am married to the sweetest man on the planet, my best friend, cheerleader & love of my life. I am a sucker for all things romantic and love spending quality time with my husband. After three years of TTC, I am still dreaming of becoming a mom.
carbs lover -pasta & wino please!
I am pretty sure I was Italian in my past life. I could eat pasta every day. Pair it with red wine and I am in heaven!
The title I inherited after years of small business experience with massive results that transformed my life and helped hundreds of small business owners to start & grow their small business.
small business coach
Can we go to Michaels, cook pasta and spend an evening scrolling through Pinterest as we look for our next home decor idea or, even better Cricut project?!
hopeless creator
Working smarter, not harder, is my love language. Wonder what tech and platforms keep my business running? Or the books I reach for on my shelf? Or my go-to products for self-care? Here’s where you find out.
FAVOURITE THINGS
for business & life
my
OATMILK LATTE
INTROVERT
STEAK
CLUBBING
YOGA
MAGAZINES
HOPING FOR THE BEST
DRIP COFFEE
EXTROVERT
PASTA
STUDYING
JOGGING
BOOKS
MAKING VISION-BORDS & ACTION PLANS
This is where I stand on the super important stuff. Agree / disagree?
This That
or
“The biggest adventure you can take is to live the life of your dreams”
Oprah Winfrey
the quote I live by:
Read now →
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Personal
Personal
... your haven for daily dose of motivation, juicy small business lessons, creative lifestyle inspiration & everything in between!
FROM THE BLOG
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